This year, students on the MA Communication Design pathway embraced the extensive and rich opportunities within the programme in key ways. From the outset, one student won the WSA Christmas card competition, using confident and innovative designs. Another, won the Twenty-First Century Traffic Control Competition brief, designing a dynamic geometric logo, and a placement at Highfield with the University of Southampton.
We have enjoyed the diversity of studio-based workshops – from brainstorming sessions to mastering typography within set briefs – the emphasis on building and developing a reflective and pioneering team of potential creative professionals.
Whilst some tackled the extensive range of D&AD briefs – from illustrations for Diesel to identity design for a hospital mobile art gallery for The Partners, others took on a live brief, set by Design Bridge for rebranding.
We invited Paul Barlow, creative director of L & CO to talk on the realities of the professional design and show his work. He returned later for a portfolio workshop for students to receive advice and guidance on their work and future practice.
We invited Bruce Duckworth from D&AD award winning International brand design agency Turner Duckworth, to share his creative insight into brand identities and packaging design, with a key lecture.
During the year, we ventured out to feed their appetites for all things design. We heard Neville Brody at the V&A, the iconic typographic designer, talk about his latest work. The Design Museum gave us a brilliant insight into the type designer Wim Crouwel and his innovative use of grid-based layouts and typographic systems to produce consistently striking asymmetric visuals.
Students were also given the fabulous opportunity to visit the studios of Double Negative Visual Effects in London’s Soho and experience the technical expertise of creating special effects for film. What a great year.
Jackie Perkins, Pathway Leader, MA Communication Design
COMMUNICATION DESIGN STUDENTS
Zilong Xu (Jim Hui)